I design human centric websites, brands, apps, & ideas
for Fortune 500, early stage startups, VCs and everyone in between.
Websites
Brands
Apps
Strategy
Process
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- Hello
- Olá
- नमस्ते
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I design websites, brands, apps & ideas
I'm Gaurav, a transdisciplinary designer with a holistic approach.
I solve complex problems with design by deeply understanding people and their worlds. My passion? Crafting imaginative, impactful, informative, intuitive, intelligent, innovative and inclusive experiences across websites, brands, apps, and ideas.
Human centric Websites, Brands, Apps Design Services
Design, Creativity & Branding
Brand Identity, Logo Design, Brand Guidelines, Brand Strategy, Design System, Brochure Design, Packaging Design, Investor Deck, Infographic, Book Cover Design
Technology & Web Development
Website Design, WordPress Elementor Pro Website, Webflow Website, Framer Website.
Strategy, UX & Optimization
Product Design, Digital Strategy, User Research, Information Architecture, Wireframing, Search Engine Optimization (On-Page)
My creative toolbox to design websites, brands, apps
To design websites, brands, apps, I leverage a diverse toolkit encompassing research, design, prototyping, and development, including low-code and no-code solutions, for website, brand, and app projects.
Trusted by Business Leaders
What people say
Achievements + Recognition
2013 listed in Top 25 Web Designer of Bangalore & Top 100 Mobile App Designer of India by SiliconIndia
Presentation Video on late-period Indian miniature paintings presented in Victoria & Albert Museum, London.
Video designed on Ancient Indian paintings presented in British Library (INDIA office collection) London
Presentation on Indian paintings presented in Ashmolean Museum Oxford
Designs on Indian miniature paintings presented in National Gallery of Australia, Canberra
Design Philosophy
A Human in the Design Loop
In design, ‘A Human in the Design Loop’ is more than just a method – it’s a philosophy. It means putting people at the center of everything I create. The human element is crucial because design is a living, never-ending stack of ideas from a human for humans. It’s about understanding their perspectives & needs, trying out ideas, and working together to make things better. This approach helps me craft experiences that truly connect with people on a personal level.
Human-Centered Design
Human-Centered Design (HCD) is not mere methodology but it is a philosophy that places Human at the centre of the design process loop. As a designer, I recognize that my creations exist to serve the needs, preferences, and aspirations of a Human. In this loop, humans are the most valuable resource when it comes to gaining insights and making informed decisions throughout the design process.
Human-2-Human
Empathy is at the fulcrum of the design philosophy, which I refer to as Human-2-Human. I always try to see the world through the eyes of users, to gain profound insights into their perspectives, challenges, desires, and motivations. Curiosity and empathy serve as the foundation, fueling the research and synthesis processes that are essential to creating impactful design solutions in the loop.
Collaboration & Co-Creation
At the heart of ‘A Human in the Design Loop’ lies the principle that great ideas can come from anywhere. Collaboration, therefore, is a key at every stage of the design process loop. From brainstorming sessions to user testing, diverse perspectives enrich my creative journey. I strongly believe that behind every creation & innovation, there is the force of the collective wisdom of people.
Ethical Design & Responsible Innovation
As a designer, I recognize my responsibility to design with integrity. Therefore, I prioritize user privacy, inclusivity, and accessibility at every step of the process. Embracing diversity, I incorporate varied perspectives to create inclusive experiences that resonate with people from all backgrounds. Additionally, I strive to ensure that my designs are accessible to all users, regardless of their abilities or assistive technologies. By upholding ethical standards and advocating for responsible innovation, I ensure that my designs have a positive impact on individuals and society as a whole.
Sustainability in Design
I advocate for a greener web by minimizing data storage, optimizing emails, images, and reducing webpage sizes, contributing to a more sustainable online environment. idaete.com carbon footprint is
Iterative Design & Continuous Improvement
Design is a living, never-ending stack of ideas, so it’s never truly finished – it’s an ongoing journey of iteration and refinement. With a human in the design loop, we continuously gather feedback, learn from our successes and failures, and evolve our solutions to better meet the needs of our users. This commitment to continuous improvement ensures that the designs remain relevant and impactful in an ever-changing world.
- honesty
- empathy
- integrity
- candor
These ideals guide my approach to problem solving and life in general.
What you expect
- Value relationships
- Simplexify (Simplifying the complexity)
- Live ideas & Creativity
- Different Percpective
- Obsess over Details
- ∞ Learning
- Embrace Change
What you don't expect
- Sacrifice Quality for Profit
- Overpromises
- Egos
- Accept Mediocrity
- Greed
- Short-term Gains
- Careless Attitude
What's Up Nxt?
Together, let's create something
- beautiful
- functional
- engaging
- cool
- out of the box
Drop a line, Let's Collab!
It won’t take more than 37 seconds to fill it.
